In this special episode, listeners have the opportunity to tune into an insightful webinar on the trends for fundraising in the nonprofit sector moving into the new year. Moderated by Colleen Carroll, lead of NXUnite from Nexus Marketing, Jeff Porter joins the discussion with AJ Steinberg of Queen Bee Fundraising, Jennifer Rubin from 360 Philanthropy Group, and Tosha Anderson with The Charity CFO. This powerhouse of professionals with various experience in the nonprofit world delivers an abundance of information packed with wisdom and practical strategies for planning and executing successful events.
Some of the key considerations for nonprofit fundraising for 2024 is to plan events at both a macro and micro level, clarifying the objective and integrating it into every aspect of the event. When it comes to long-term planning, it’s important to take into account diverse donor populations, technology developments and economic trends. Detailed yearly plans provide a holistic view so that events aren’t negatively impacting the success of other fundraisers. Working with board members can be both enriching and challenging. Clearly communicating an event’s objective to the board is an effective way to redirect less than helpful ideas and input. Finally, utilizing analytics from each event is a strategic way to make necessary adjustments for future events. As the traditional gala is on its way out and new generations of donors seek more meaningful experiences, the approach to event planning must change. Building in flexibility and the ability to adapt to changing times provides the best environment for hosting an unforgettable fundraiser.
- Key considerations for nonprofit fundraising for 2024 (04:00)
- Building a multi-year event plan (11:50)
- Lead time for event planning (19:00)
- Collaborating with board members in event planning (29:10)
- Role of data analytics (36:55)
- Fun ideas for Millenial or Gen Z events (42:40)
- Future projections for nonprofit events (48:40)
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