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Welcome to another exciting episode of "Elevate Your Event." In this episode, we're diving deep into the fascinating world of auctions and how the power of psychology plays a pivotal role in shaping bidding behavior.

Joining us is Marissa Walters, an auctioneer extraordinaire from Wild Hair Auctions and Events. But this episode isn't just your run-of-the-mill analysis of auctioneering; it's a journey into how auction dynamics can supercharge the impact of your fundraising events.

We'll be spilling the beans on all the nifty strategies and subtle tricks that can make your bidding process a resounding success. From unraveling the mysteries of bidding psychology to understanding the quirks of anchor bias, FOMO (Fear of Missing Out), and the powerful sway of social influences, this episode is like a treasure trove of auctioneering insights.

So, get ready for a deep dive into the multifaceted world of auctions, where you'll discover a wide array of tools and tactics that can help you squeeze every bit of potential out of each bid, all while creating unforgettable and successful events.

Main Topics

  • 00:03:01: Psychology behind bidding in auction
  • 00:03:34: The role of behavior in auctions
  • 00:04:26: the common psychological factors that influence bidders
  • 00:08:04: Impact of merchandising presentation of items.
  • 00:18:03: Importance of marketing auction items
  • 00:20:23: Encouraging donations through story presentation


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