5 Things To Improve the Silent Auction Experience

We are going to start a 5-part series on various ways you can improve your silent auction experience.

Most auction managers focus on direct methods to improve revenue such as: get better items, get more items or have more bidders attend; but, they often ignore the indirect methods focused on overall bidder (guest) satisfaction. The bottom line is that you need bidders connected to and engaged with your auction if you want them to bid. What does engaged mean? Engaged means they are paying attention and participating. If you have experienced an auction where people are frantically bidding back and forth on items, you have seen engagement.

So, you need to maximize the opportunity for bidders to "bid more". It is also important to eliminate frustrations (waiting in lines, crowded areas); namely anything that will hinder their ability to browse items and bid.

This is what we will cover over the next 5 posts where we will introduce another tactic that can help you improve your auction experience for your bidders. Just remember a happy bidder is an active bidder, and an active bidder is helping you increase revenue.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.