HEADLINE
$186M+
Total Revenue Transacted
31
Auctions Completed
5+
Years of Partnership
18,257
Total Bids Placed
(5+ Years)
OGAC is a broker for the sale of oil and gas assets — from hard assets and surplus equipment to overriding royalty interests, operating interests, and mineral rights. Every other month, they run a live auction that brings together bidders in the room alongside remote participants watching a live stream and bidding through the platform.
In late 2020, COVID restrictions changed everything. OGAC had a December auction approaching and strict limits on how many people could be in the room. They needed a technology platform — fast — that would allow bidders to participate remotely while maintaining the energy and competitiveness of a live auction.
Before Handbid, OGAC conducted mostly in-person auctions. They had a legacy online bidding platform, but it didn’t support live streaming capabilities or hybrid auctions where in-room bidders compete against remote participants in real time. The old system couldn’t handle what the market now demanded.
OGAC found Handbid through online research and liked what they saw — the user experience, the interface design, and critically, the ability to white-label the entire platform under their own brand.The first auction ran on the base Handbid platform in December 2020. It was a proving ground. The lessons learned and the positive results from that first event prompted OGAC to commission a full white-label build.
What Handbid delivered:
- Branded white-label deployment matching OGAC’s visual identity and brand requirements
- Custom SSO authentication — bidders log in using their existing OGAC username and password, integrated directly with OGAC’s backend user management
- API-driven access control — OGAC can remotely restrict which auctions individual bidders can participate in, managed through their own systems
- Hybrid auction support — live streaming integrated with real-time bidding, so in-room and remote participants compete on equal footing
- Coming soon: fully integrated iFrame solution — the auction platform will be embedded directly within OGAC’s website for a seamless user experience
The white-label was one of the first Handbid ever built. What started as an emergency COVID solution became a long-term platform partnership.
Five years. Two three-year contracts. And a relationship that goes beyond software.OGAC signed their original contract in December 2020. A new three-year deal replaced it in 2021. They’re now on their second three-year agreement, running through 2027. That kind of commitment in commercial energy markets — where vendors are evaluated ruthlessly on performance — says everything.
The partnership operates on consistency and trust:
- Same Handbid staff at every event — maintaining continuity and institutional knowledge across 31 auctions
- Premium support tier — dedicated responsiveness for auction-day operations
- Above-and-beyond technical support — Handbid has stepped in during technical challenges outside the platform’s scope, helping OGAC beyond what the contract dictates
- Invited to their Christmas party — OGAC considers Handbid one of their key partners and vendors, not just a software provider
The platform has evolved continuously. From the initial base deployment to a full white-label with custom authentication, API integrations, and the upcoming iFrame embedding — OGAC’s needs have grown, and Handbid has grown with them.
The numbers in commercial energy auctions operate on a different scale entirely.
“We started with Handbid as a COVID solution for one auction. Five years and $186 million later, they’re embedded in how we do business. The platform just works — and when we need something new, they build it.” - Tyler Post, COO OGAC
OGAC’s commitment to a second three-year contract tells the story that no quote can: when $186 million in energy assets flow through a platform, you don’t renew out of habit. You renew because it works.
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Textron spares no expense. For every event, the team constructs an entirely new themed environment from the ground up on the Events Center property — and tears it all down when the evening is over. Past themes have included beach resort bars with surfboard signage, rustic lodge entrances with timber-frame construction and stone pillars, Adirondack fire pit villages on artificial turf, luxury vehicle displays against mountain-backdrop murals, and farmstand vignettes staged next to actual Cessna aircraft on the tarmac. No two years look the same. Past headline performers include Dierks Bentley, Keith Urban, Thomas Rhett, Jake Owen, Luke Bryan, and John Pardi. Premium live auction packages regularly feature once-in-a-lifetime experiences, and Peyton Manning is a regular attendee who is often part of the live auction experiences offered to winning bidders.The auction items match the caliber of the event. Textron has auctioned off aircraft — including a Cessna 182 Skylane — along with Super Bowl packages and other premium experiences that routinely drive six-figure live auction totals.
title of feature or call-out item
Textron spares no expense. For every event, the team constructs an entirely new themed environment from the ground up on the Events Center property — and tears it all down when the evening is over. Past themes have included beach resort bars with surfboard signage, rustic lodge entrances with timber-frame construction and stone pillars, Adirondack fire pit villages on artificial turf, luxury vehicle displays against mountain-backdrop murals, and farmstand vignettes staged next to actual Cessna aircraft on the tarmac. No two years look the same. Past headline performers include Dierks Bentley, Keith Urban, Thomas Rhett, Jake Owen, Luke Bryan, and John Pardi. Premium live auction packages regularly feature once-in-a-lifetime experiences, and Peyton Manning is a regular attendee who is often part of the live auction experiences offered to winning bidders.The auction items match the caliber of the event. Textron has auctioned off aircraft — including a Cessna 182 Skylane — along with Super Bowl packages and other premium experiences that routinely drive six-figure live auction totals.
When $186 million flows through your platform, that’s not auction software. That’s infrastructure.
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